Receiving engagement

               The social media campaign that I decided to look at was the Where's Jeremy campaign by T-mobile. This is a very clever campaign that T-mobile decided to promote their new international coverage plans with.  Although it does not relate directly to real estate, the principles on how the growing conversation is affecting the world directly relate. Creating content is the easy part, getting it to spread is one of the biggest mysteries that every major corporation and business deals with on a day to day basis. How do you get leverage on your customer to get them to create positive content about your brand and co create the content that your company is putting out? The campaign is a way to spread the word about T-mobiles international coverage which is exactly what it is doing. They have implemented rewards for the person who locates Jeremy. Jeremy is located somewhere in Europe and is constantly on the move so it is not an easy task. T-mobile is constantly putting out hints to help the T-mobile community locate him.

                This is a great way to get engagement from this community, however, I do think it could be better. If T-mobile were to find a way to get more customer to customer engagement in this campaign I think it would make it twice as strong. This would make it so T-mobile users were using each other to share hints on where to find them. Essentially this is building relationships between customers, as well as relations between employees and customers. This could really help to take this campaign to the next level. This could spark organic growth for this community which could help spread this content that T-mobile has put out naturally. I believe that there is great power in engagement and it is a key principle on how conversation is affecting the world.

                For my online presence I want to use twitter. Twitter will allow me to capitalize on the power of videos, pictures, and text. It is one of the most well rounded platforms and it forces you to you specific and concise language because of the limited characters allowed in a post. For my online presence I want to look at how to finance real estate projects. I want to create a community in the real estate industry that works together and shares ideas for how they finance their personal projects. The twitter account will be videos, visuals, and informative text of past experiences that people have had in the real estate industry financing projects that have been successful and ones that have not been successful. I really want to use real world examples so that it can really give people motivation to try these different ideas. With the right plan anything is possible! Financing projects is anyone's worst fear when it comes to purchasing real estate. It scares most people away from ever even trying to invest in real estate because they are to afraid to take the risk. I want to show people with this twitter account that with the right research plan and strategy, financing real estate projects is possible.